PLAYTIME 2020
The Playtime Paris show is an international show that brings together more than 640 brands from the children's universe. The children's sector is represented through beautiful fashion, lifestyle, children's room decoration, baby and maternity accessories brands.
I have been participating in the show with pleasure for 6 years now for my brand April Eleven . It is an opportunity for me to meet new points of sale and present my new collection .
This year, to expand my product range a little, I designed a mini collection of doll clothes (Paola Reina style and Corole doll). Romie plays a lot with dolls at the moment, and I always have scraps of material with swing seats. The idea comes from there and this first one is quite successful, you loved the fine stripe :)
I have also developed a new range of products with laser drawings. Two new prints for the swings are unveiled, I have chosen a summer print with a shell pattern and a print on a burgundy background.
My neighbour at the stand is Australian. Erin, a mother of 3, offers beautiful silicone bibs. Her brand Dove and Dovelet distributes products for young children. The range of colours of the bibs is incredible, we would all like to have them at home.
My dream cabin is a French brand of magnets for little ones. A fun and graphic product that we all want to put in the hands of our children! Amandine and Vanessa were my two great neighbors at the stand and I can tell you that they know their product like the back of their hand. The magnets are made in France, they are colorful, graphic, fun and can be stacked endlessly.
FABLIEK is a young Polish brand that offers blankets with crazy and colorful patterns. There are also soft toys made of 100% organic wool. I have personally been a fan since their first collection in January 2019! The products are made in Poland in soft 100% organic cotton.
Marion from Fringeandfrange came to present her collection of fedoras for children. Bohemian and romantic, the brand has collaborated with graphic designer Marynn and it's just magnificent!
Studio Roméo is a brand of baby slings, without knots or straps, very easy to use. The new prints and the packaging that I am discovering (maybe late) are very beautiful. I had this baby sling when Romie was very small and we can say that it often helped me a lot.
Jojo factory with this genius stand, invites us into a crazy jungle to present the new products of the season and we still love it! A complete collection of luggage for children. The particularity of jojofactory is really these prints that have a strong impact. Special mention for the little banana to fix on a scooter :)
The pretty Studio Bohème stand with lemon-print bodysuits and beautiful double gauze pieces. A new brand of cozy clothing in 100% organic cotton dedicated to babies from 0 to 36 months.
Trendy space of the Playtime Paris show. The stylists of the Playtime show select among the brands the most trendy products of the moment, in order to create poles like this one. During the event, you can attend conferences on upcoming trends.
I also loved the very successful Pipouette stand. A French doll brand that offers an emotion doll. Such an original idea to help our little ones get rid of their frustrations. A doll and several faces, which can be changed endlessly, is definitely a mom's idea.
Nanami is a Dutch brand that makes linens, bathrobes and many other cute products. Nanami uses eco-friendly and natural materials. For example, the blankets are made of recycled denim and a wonderfully soft terry cloth was chosen for the bath capes and bathrobes. Organic knitwear is used in the sleeping bags and bath capes, Nanami focuses on the best materials for your children!
Five Eleven is the hair accessory brand. The barrettes and headbands for little girls are always so cute and we recognize them at first glance. The colorful universe and the little pompoms are the trademark of this French brand.
The big news this season is a capsule collection of accessories with dried flowers for special occasions.
Gabrielle Paris a brand of linen and home accessories inspired by the family & designed for it! Bed linen is all the rage right now. Children's bedroom decor is becoming more and more refined. Gabrielle Paris' materials and colors are neutral and unisex, I really like this dark green!
Les enfants sont formidables offers a clock that helps children visualize the whole day and find their way in time before learning the time. I loved the concept! A 24-hour clock inspired by Montessori teaching and customizable thanks to its magnets. It helps children visualize the whole day and find their way in time before learning the time. A clock for the whole family in fact.
